Social Studies, 21.02.2020 05:52 mtmtcow1122
Pillsbury's Slice and Bake cookie dough targets working moms between the ages of 28 and 42 who are busy and pressed for time. It places ads for the cookie dough in Working Mother magazine. This is an example of which factor affecting consumer buying behavior?
a. Cultural
b. Personal
c. Psychological
d. Social
Answers: 1
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