Goran secured three bids for a project at work. He was about to award the job to the lowest bidder when his boss demanded he award the job to the highest bidder—a friend of hers from college. Goran feels torn between his strong sense of fairness and his boss' demand. He is experiencing .

Cognitive dissonance

Explanation:

In psychology, the term cognitive dissonance refers to the stress that a person experiences when he/she faces contradictory beliefs, ideas or values or when he/she has to act in a way that is contrary to these beliefs, ideas or values.

In this example Goran was about to award the job to the lowest bidder but then his boss demanded he awards the job to a friend of hers from college (the highest bidder). Thus, he feels torn between his sense of fairness and his boss' demand. We can see that Goran is facing contradictory values and he is being asked to act in a way that is contrary to his sense of fairness. Therefore, he is experiencing Cognitive dissonance.

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