When expanding the explanation of how a product or service will benefit the audience, what step of the AIDA plan is being developed?

Desire                          

Explanation:

AIDA model is considered to be one of the most famous and widely used marketing model in the marketing industry. The full form of AIDA is Attention, Interest, Desire and Action. Every customers goes through the AIDA model when they buys a product.

The AIDA model uses the concept of "desire" to influence the customer to purchase a product that will benefit the customer or the audience.

answer: musical connotation

leonard b. meyer (1918-2007) was an american composer, author and philosopher. his work emotion and meaning in music is perhaps the first major treatise on music. it is a philosophical and psychological work, greatly influenced by koffka (one of the major proponents of gestalt psychology). his work deals with the problem of musical meaning and musical communication.

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