Postpurchase cognitive dissonance is especially likely for products that are

Group of answer choices
A. cheap, poorly made, and made of plastic.
B. personally valuable, antique, or foreign-made.
C. simple, easily copied, and new.
D. psychologically soothing, purchased impulsively, and part of a consumer's evoked set.
E. expensive, infrequently purchased, or associated with high levels of risk.

Option E : expensive, infrequently purchased, or associated with high levels of risk.

Explanation: Making a secure purchase reduces cognitive dissonance, the distance between what is expected and what is received. The greater this distance the more unsatisfied the consumer will be with his purchase (Festinger, 1957;Liao, 2017;Keng and Liao, 2009)

Postpurchase cognitive dissonance is especially likely for products that are expensive, infrequently purchased, or associated with high levels of risk.

answer; empathy;