This activity is important because marketing managers need to understand how and why consumers behave the way they do, to market them effectively. important psychological concepts like motivation, personality, perception, learning, values, beliefs, attitudes, and lifestyles are all in analyzing consumer behavior and choosing marketing efforts. the goal of this exercise is to demonstrate your understanding of the differences between five major psychological concepts: lifestyle, learning, motivation, perception, and values.

This is an incomplete question. The figure is missing.    

Explanation:

Marketing managers analyzes the industry trends and the demand for products as well as the services and  then they create a proper strategy in order to market the product to the customers.

In the context :

Lifestyle        Bowler

Values, beliefs, and attitudes       Thrifty

Motivation and Personality      Home Security System

Perception    Television commercials

Learning       Stop Light

the anasazi indians were real pioneers and created roads and irrigation systems for watering their crops. they were also great architects and the cliff dwellings are one of their biggest achievements.

explanation:

the question deals with financial planning and the answer is that dan did not stay on budget due to the fact that this guy needs to start decreasing his discretionary spending. according to the financial plan, he needed to balance his expenses and resources.