You want to improve the relevance of an ad with a particular set of keywords. the goal is to increase the ad rank of the ad so it gets more exposure. what action should improve the ad relevance?

Adding more negative keywords.

Explanation:

When a certain selection of keywords is intended to improve the relevance of an ad. "The addition of more negative keywords will increase a certain amount of keywords in the ad's pertinence". Even though the goal is to increase the advertisement level, it will get more attention. In order to improve publicity relevance, negative keywords are added.

Negative keywords allow you to exclude search criteria out of your campaigns and help you concentrate only on your clients ' keywords. Effective targeting will take your ad to potential consumers and increase your ROI.