"are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others."

Opinion leader are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.

Explanation:

An opinion leader is a well-known person or company that can affect a common view on the topic focus. They are the promoter/recommender of their particular recesses. They have a giving vitality and regularly accord their expertise with the participants on social media.

Because opinion leaders can endorse a company's commodity or plan, marketers usually attempt out opinion leaders for collaborations, progression operations, or commodity permissions. They understand the media reports and set them into circumstances for the broader community.

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