Which of the following best explains how consumers' purchases influence the
decisions of producers?
o
a. producers can figure out what consumers are willing to pay based
on what they buy.
b. producers can determine how best to reduce waste by knowing
what consumers don't buy.
c. producers can judge whether they have an efficient production
process based on what consumers buy.
o
d. producers can predict the effects of new technologies based on
the technologies used by consumers.

A. Producers can figure out what consumers are willing to pay based

on what they buy.

Explanation:

For example, a fashion brand Zara introduces new line of female apparel for autumn and winter. In addition to well-selling items like pullovers and chino pants, this line includes closed ponchos. Though, closed ponchos became trendy in high fashion this season, producer can see that they do not perform well with their consumers. The poncho sales turned out to be very limited. For the next autumn and winter season, Zara conducts a focus group research and finds out that open ponchos are popular. Thus, Zara introduces a line of open ponchos that ultimately perform very well on market.

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