When he was around his fraternity brothers, kipp was loud and abrasive. because of this, elena perceived him as mean and disrespectful. this is an example of the effect.

Reverse halo effect.

Explanation:

Reverse halo effect also called the devil horns effect is when a person or product is less attractive due to the negative first impressions made which have made a much stronger impact on the person or product.

In this case Kipp loudness and abrasiveness around his fraternity brothers made Elena to perceive him as a mean and disrespectful person.

answer; the basal forebrain;