What step of the consumer decision-making process is a consumer likely to be in if heuristics such as brand loyalty and country-of-origin are factoring into the decision?

Product Choice.

Explanation:

The Consumer's Decision Making Process is the process or the stages which determine the decision making of a consumer.

There are six stages in the consumer's decision-making process:

Need Recognition

Search for Product Information

Product Evaluation

Product Choice and Buying

Post Purchase Use and Evaluation of Product

Product Disposal.

The Stage in which a consumer thinks of brand loyalty and country of origin is the Product Choice Stage.

The Product Choice Stage is the stage in which a consumer thinks or decides from which brand to buy the product, the rate of the product provided by different brands, which brand to trust, etc.

So, the correct answer is Product Choice.

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