The chandler family needed to buy a replacement coffee maker as the old and outdated model on the kitchen counter finally gave up and quit. since mr. chandler was by far the family member that consumed the most coffee, others in the family only drinking an occasional cup, he wanted to make the final decision as to which coffee maker would be purchased. when studying how families decide on purchases, market researchers use the phrase to describe the degree to which the member will use the product to satisfy a need.

When studying how families decide on purchases, market researchers use the phrase product involvement and utility to describe the degree to which the member will use the product to satisfy a need.

Explanation:

Product involvement can be described as the extent to which a consumer which engaged to a product. It shows the level of a person to buy a certain product type and their commitment towards the product of a certain brand. Product involvement is greater for products with high prices such as a mobile or a laptop.

Product utility can be described as to how much a product can be useful for a consumer. It refers to the value of a certain product and the benefits a person will have after buying that product.

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