The following ad employs emotive language: "we're proud to make so many of the frito-lay snacks you love with all natural ingredients. we believe that real flavor comes straight from nature. from farm-fresh tomatoes to fragrant basil to slow-roasted chipotle peppers, we make sure to use the best nature has to offer. why? because our snacks go from our home to yours. and for us, there's no better reason." (ad for frito-lay snack chips)