Jesse often watches tv late at night and notices that many television commercials are louder than the regular programming. he mentions this to a friend who's taking a marketing class and she believes this phenomenon can be explained by the aida concept. which specific aspect of the aida concept is at work?

AIDA ( Attention, Interest, Desire & Action)

Explanation:

With the loudness of the TV set that differ from the rest of the TV programmes it is obvious that it will catch the attention of the viewers.

Attention- The consumer becomes fully aware of a product or brand mostly through advertising.

your answer is rising unemployment and inflation.