Russ is employed by ibm and travels the world giving sales presentations as a part of his job. this role fits most closely with the of adapting to a global audience.

   Economic imperative

Explanation:  The economic imperative is, in fact, changeable, and it is a set of principles that governs the company in order to achieve the best possible strategy in the market. This is therefore a principle that changes as market conditions change, in line with the needs of the market, that is, customers. Thus, the business strategy changes from the national to the global level, in parallel with changes in cultural values and time. Thus, with these changes, the economic imperative is also changing in order to make a profit, so the company is also guided by the needs of both the national and global market, together with the conditions and trends of the time and consumer culture of the time.

So Russ is guided by the company's policies, that is, his economic imperative travels the world to present his company's products as a seller globally. This means the trend of time and consumer culture and values are such that according to the products of his company he sells, he has to travel globally.

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