Lowes would like to create a do-it-yourself blog that would feature articles, new products, and instructional videos. videos would include easy projects, such as refinishing cabinets and replacing faucets, and more difficult projects, such as building and installing a closet organization system. lowes has just decided they would like to reach women with the new blog. these women are likely stay-at-home mothers that watch hgtv and read home decorating blogs and have an interest in emulating projects they see on tv or even on social media sites like pinterest. lowes is likely at what stage of creating an effective social media plan?

Identifying the target audience

Explanation:

            Lowes is planning to identify the target audience. Lowes is planning to create a blog page in the social media and she will include some easy projects on replacing faucets and refinishing cabinets, etc and will also have some difficult project of installing a closet organization system in her do-it-yourself blog.

         She is creating an effective plan by identifying the target audience as she decides to reach out to the women who reads some of the decorating blog and are stay at home women.

Thus, Lowes is likely at the following  stage of creating an effective social media plan --

"Identifying the target audience"