Through the 1960s, ads targeting women generally showed them performing domestic duties such as cooking or cleaning, whereas ads targeting men often placed women in a role.

The answer is: submissive sexual role.

Explanation:

Through the 1960s, ads targeting women generally showed them performing domestic duties such as cooking or cleaning, whereas ads targeting men often placed women in a submissive sexual role.

Mass media has a profound impact in gender socialization and the reproduction of stereotyped gender roles. Ads targeting women usually portray them in a domestic environment and engaging in activities related to the service and care of others. Meanwhile, women that appear in ads targeting men, for products such as beer, sports goods, etc., are highly sexualized and submissive.

Nowadays, there has been an effort to stop portraying women in either of those roles, whether it is in an add, a movie or a music video. However, gender roles, as subtle as they may be, are still represented in media.

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