The marketing manager at only organic delicatessen targets customers who are focused on organic, healthy food choices but who still want to dine out. the restaurant chain offers a wide variety of organic, low-fat, locally raised produce and foods. only organic's approach is best referred to as segmentation.

Only Organic's approach is best referred to as psychographic segmentation.

Explanation:

psychographic segmentation takes into consideration the following part of buying behavior: Consumer's social status, lifestyle,interest,opinions, preferences and attitudes.

This segmentation allows business to put into one group people who share all these similar apsect and target them as a single group.

1) Lifestyle

Lifestyle refers to how each individual live or where in the stages of life is at such as working , going to school or university all of these people will have their own lifestyle. For example in what they eat, wear or drink. The above example is based on customers who have adopted a healthy lifestyle.

2. Social class is defined by the purchasing power which depends on each person's income and their buying habit. A person with a good income has more purchasing power .

3) Values ,attitudes and lifestyle

Our values are influenced by various things such as culture and church which will define how we decided to buy and what we decide to buy.

Each customer has their own unique values , attitudes and preferences

d.) continue to rise rapidly

answer; the region experienced a surplus of food;