"jenny is interested in understanding why media produces the messages they do and the policies or practices that are involved in their generation of content. which of the prongs described by gerbner’s framework does jenny’s interests fall in to? "

Institutional Process Analysis

Explanation:

Institutional Process Analysis

This is the first of the three prongs designed by Gerbner to analyse the impact of media communication.

Institutional Process analysis is focused on analyzing the reason or motive behind the process of producing news , it look at why a certain message is produced; it goes behind the scenes in order to scrutinize what procedure and policies are followed in producing a message on the media platform.

Or if there are any illegalities that may go on behind the scenes.

The second prongs look at the message itself and the third one look at the effect of the message on the audience which is known as cultivation.

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