Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as a. market segmentation. b. aggregation marketing. c. consumer differentiation. d. market delineation. e. psychographics.

market segmentation.

Explanation:

Market segmentation consists on dividing a broad consumer market, into segments of consumers based on some type of shared characteristics. When segmenting markets, researchers typically look for common characteristics to form these sub-groups. For example: demography and lifestyle.

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