After an attack campaign by a competing firm, the brownstein group had to create a new campaign for the client to change people's which is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues.

Attitudes

Explanation:

According to Psychology, an attitude is a general and lasting positive or negative opinion or feeling about some person, object, or issue.

An attitude formation can occur either through direct experience with the person, object or issue or via the persuasion of other people or the media.

In this example, The Brownstein Group had to create a new campaign since there was an attack campaign. They want to change people's opinion, especifically people's attitudes, since it refers to the lasting general evaluation that was influence by the competing firm campaign.

send them to therapy or somthing like that

answer; researchers typically cannot control people's sexual behaviors as would be necessary in an experiment;