In self-serving bias, individuals are more likely to attribute their successes to
a. environmental factors
b. contextual factors
c. personal characteristics
d. supportive individuals

In self-Serving bias, individuals are more likely to attribute their successes to : C. Personal characteristic

The downside is,  People who have a self serving bias only attribute the positive impacts to themselves. Meanwhile they will blame all the negative impacts that happen to them to the external factors