University research study a regional state university is experiencing declining enrollments. the administration is concerned with this situation and has asked a marketing research class to conduct a research study and make recommendations. one thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. they do not know what the market potential would be for online degrees and potential students’ attitudes and intentions toward getting an online degree from this university. refer to university research study. because the students must finish the research project within a semester and do not have much money to conduct the research, which of the following would be the best quickest and least expensive method of collecting survey data?
(a)- internet surveys
(b)- quantitative surveys
(c)- qualitative case studies
(d)- none of these