Ultra-long deodorant's tagline is "timely strength for the match of life." ads for the 20) product feature a baseball star saying, "you need extra muscle when your day goes into extra time." these ads appear regularly on television and in print media. at the same time, ultra-long runs a sweepstakes contest for its customers. to enter the contest, customers have to fill out a $1-off coupon. through the use of imc, ultra-long is hoping to primarily create for its new product, which is the combination of many factors, including the name, logo, symbols, design, packaging, and performance of the product.

Brand Identity

Explanation:

Based on the information provided within the question the term being mentioned is called a Brand Identity. Like mentioned in the question this term refers to a visible, audible and sometimes physical element of a brand, which can be a color, design, logo, phrase, symbol or even a combination of all that sets a company apart from the rest of the market and identifies the company by that aspect alone. Which in this situation is what Ultra-Long is doing by creating it's ad and a catch phrase for it's product line.

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