Luis refuses to shop at big box stores, preferring to do his shopping locally. he reads in the paper that one of these stores will be having a major sale next week, but when his sister asks him later if he wants to go to the sale, he has completely forgotten about it. what is luis experiencing?
a) selective dissonance
b) selective exposure
c) selective perception
d) selective retention
e) selective cognition

The correct option is D: selective retention

Explanation:

We must remember that selective retention is this process through which people remember a fact of their interest better than something that is not relevant to them. In this case, Luis didn't remember theses stores were going to have a major sale the upcoming week because he doesn't like to shop there, so this fact is not relevant for him.

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