Agraduate student is re-reading an article she hopes to publish. she is trying to anticipate the feedback she might receive from subject-matter experts during the meticulous process of review. this process exists to safeguard against fraud and inaccuracies in published research articles.

The answer is peer review.

Explanation:

Peer review is a process used by scientific journals to assess the qualitiy of the articles that are submitted for publication. The researchers that review an article must be suject-matter experts, since they are the ones that decide whether or not the article should be published. In most journals this peer review process is also blind, meaning that the evaluators don't know the identity of the author of the article; this doesn't only help safeguard against fraud or inaccuracies, but also reduces the bias the reviewer might have.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.