The fact that mercedes-benz is known by three chinese names in asia—peng zee in cantonese for hong kong, peng chi in mandarin for taiwan, and ben chi in mandarin for mainland china—illustrates the importance of developing different for global markets.

Communication strategy

Explanation:- Communication strategy is the techniques that is used in the marketing world by the organization for the approaching towards the product goal.This technique involves  medium of communication, target of communication and message that is to be conveyed.

This strategy includes understanding the audience,management of clients, schemes for product marketing etc.Mercedes-Benz is also using this technique by getting named in three Chinese languages to increase their product marketing on global level.

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explanation:

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