Bates manufacturing produces some of the finest furniture in north dakota. buyers world-wide attend furniture shows to view bates' newest creations. last year, management increased its production capacity by almost 20 percent, assuming that increased capacity would lead to substantial cost reductions that would allow bates to further lower its prices. management assumed that buyers choose its furniture due to its high quality and reasonable prices. bates manufacturing is acting as if it is in the stage of marketing thought.

Production-orientation

Explanation:

According to my research on the stages of marketing thought, I can say that based on the information provided within the question Bates Manufacturing is acting as if it is in the Production-orientation. This is any business that focuses mainly on choosing to ignore their customer's needs and concentrate only on efficiently building a quality product. Therefore by having a unique quality product they believe it will attract all the customers they need. Which is what Bates Manufacturing is doing with their furniture.

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