Gerald's tire store sets itself apart from competitors by the extra attention it pays to retaining loyal customers by providing fast, courteous service in a clean, professional-looking environment. gerald's has used this strategy for over 40 years, expanding to 15 outlets. gerald's tire store has created a macro strategy to create and deliver value and to develop a sustainable competitive advantage.

customer excellence

Explanation:

The customer excellence macro strategy involves retaining the loyalty of the customers by providing better products, excellent customer service, fast and making them to have faith on what the business is doing.

The strategy focuses on offering many ranges of the customer services which allows for personalization of the service and customization of the products to meet the differing customer needs.

Gerald's Tire Store is also using this strategy to deliver and create value and to develop competitive advantage which is also sustainable by providing extra attention to the retaining loyal customers.

answer; ratification;