An organic farmer has identified three distinct groups that might be interested in his products: vegetarians, health-conscious individuals, and people identified as trendsetters who try out new products in the market before others. these three groups are examples of

Market segment

Explanation:

What is market segmentation ?

This is the process of deciding or determining who are your priority customers for your product; people who are very likely to buy your products.

By knowing which people are your target market it allows you to plan well and accordingly .

By using this process you are also able to make subdivision based on your priority or target customers looking at what is their taste, what are their most similar preferences , you can also look at behavioural methods to determine these subdivisions.

Commonly these are the characteristics that are used to determine these segments:

Demographic, Psychographics Behavioral activities and others

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