Hammond has just started working at a new job stacking items at the supermarket. he notices that everyone in his work group opens up some of the store’s soda cans and drinks them before they begin their shift. hammond knows they are violating the store’s policy, but he joins them anyway and opens up a can of soda himself. which of the following concepts best explains hammond’s behavior?
a. normative influence
b. informational influence
c. obedience
d. fixed action patterns

Option (A) is correct.

Explanation:

Normative influence is referred to as a kind of social influence which further  tends to lead to conformity. It can be defined as the influence of an individual which further leads leads one to conform so that they are liked by them. The power of this particular influence roots from human identity as social being, with further needing association and companionship. This influence also includes change in behavior of the subject which is further deemed mandatory so as to fit in a strata or society.

in about winter like late november to january