If someone wants to create an attitude that will last a long time, he should use the route of persuasion. if someone wants to create an attitude that will last only a short time, she should use the route of persuasion.

central route of persuasion because the focus is more on the message being passed and usually people are convinced by what you stated more than who you are as a person or what you have as a person but the message is what is profound;this is long lasting message route

Peripheral route will be useful for a short period message because people will focus mostly on your qualities as a person which can be easily forgotten for example Martin Luther king message still rings today not of his personality but because of its centrality and strong persuading points.

usually, however, secession was popular enough without the of community leaders. prominent unionists, on the other hand, were a major reason that texas did not secede before march 1861. the most important of these was sam houston, the governor of the state from 1859 to 1861.

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new communications technology has affected the way social movements are organized because nowadays, social movements rely on social networks and the media to get different people with a similar way of thinking in contact, and thus, get them to mobilize for a greater cause.

individuals only participate in collective action when they feel identified with it. is in this aspect that social media becomes relevant, because it guarantees communication among all individuals and organizes the social actions that are going to be carried out, i.e., the social movements.

in addition, being covered by the media is important to validate the message and make it relevant in the social agenda, as well as to reach more people who can share interests, appealing to public sympathy for their cause.

in conclusion, it is by social networks and social media that social movement is given birth; by connecting different individuals with similar ideas and organizing them to mobilize for a greater cause.