The standards that a culture claims to hold, yet which are not often upheld in everyday life, are called

The answer is: ideal values

in every culture, ideal values represent the positive things that every members of society are expected to achieve.

Often times, the ideal values that imposed by society prevent people from getting their personal goals/needs. Because of this, they are not often upheld in every day life regardless of the expectation.

answer; the correct answer is (travel horizontally);

do all equestions have to be answered