Anushka is generally in favor of a new candidate for prime minister of england, but knows that the candidate is controversial and extreme. she discusses her concerns with other people who support the candidate, and at the end of the talk they are all much more in favor of their candidate. this demonstrates the process of

Recall that in one condition of the experiment conducted by stasser and titus (1985) about student council president candidates, all group members had access to the same information, and that in another condition, members had unique information that other group members didn't know. in the second (unshared information) condition, the group made a worse decision than in the first (shared information) condition. this occurred because groups seldom can agree on who is most expert. focus discussion on the information that all members know. often ignore dissenting opinions. avoid differences of opinion, given conformity pressures.