Frank begins by asking, "this social media stuff is all free, right? it won't affect our budget? " how do you reply?

The proper reply to frank should be "yes the sites are free but to manage them will take employee time, and it will also require some employees to have certain new skills".

For this reason, frank would understand that the employees would have to be paid for taking such responsibility because it will amount to adding up to their duties in the company. Therefore, it would affect the company’s budget.

Also, managing the company’s social media accounts won’t be an easy task because it will require the help of a competent social media manager. Therefore, if there are no employees with such skills, the company won’t have any choice than to employ a competent social media manager to manage the business online presence. This will also affect the company’s budget.

However, the company’s online presence is very crucial to the overall financial performance of the company because hiring a competent social media manager would help strengthen the company’s online presence which could as well boost the company’s overall financial performance.

Almost all businesses now have social media presence but for a company to reach its desired social media goals, it has to employ a seasoned social media manager or allocate the task to an employee that possesses the skills to manage the social media accounts.

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answer; /// the above statement is (true);