Ultimately, greenpeace used "mister splashy pants":

Ultimately, greenpeace used "mister splashy pants": in order to create a money-making marketing campaign.

Mister Splashy Pants, or Mr Splashypants, is a humpback whale in the South Pacific Ocean. It is being tracked with a satellite tag by Greenpeace as a part of its Great Whale Trail Expedition, which sought to raise awareness about whales threatened by the Japanese Fisheries Agency's hunting of 50 humpback whales annually.

Greenpeace is a non-governmental environmental organization with offices in over 39 countries and with an international coordinating body in Amsterdam, the Netherlands.

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