Since the roa measures the firm's effective utilization of assets (without considering how these assets are financed), two firms with the same ebit must have the same roa.

How did loftus interpret false memories? a. because of their desire to whoever is asking them about their memories people will often go along with what they want to hear b. eyewitness memories becomes faulty when we make errors in identifying the source of information we have stored in long term memory c. we accept subsequent misinformation as being correct, and this information becomes part of our memory for the original event d. when we retrieve a memory for a particular event from long-term memory, we also retrieve information from other sources relevant to the event