4. Analyze. Identify three consumer-spending trends for students today. How will these trends affect future interests, fads, and ultimately careers?
I

URGANT PLEASE

In the current climate, in which nearly half of states are cutting appropriations to the enterprise, and institutions are struggling to meet enrollment targets, the idea of thinking beyond survival might be tough to conceptualize for most colleges — particularly for those with under a $1 billion endowment.

Explanation:

“If all you do is think about survival, you’ll ultimately perish. You have to think about prosperity.”

That was the message delivered by Association of Governing Boards associate managing principal for institutional strategies Jim Hundrieser Sunday during the 99th annual American Council on Education meeting in Washington, DC.