Think about the reasons behind the cost of the Birkin bag and explain why it costs $60,000 in your own words. Do you think that this is a good marketing strategy? Why? Can you think of any other products (clothes / elctronics / anything) that use the same strategy? Does it work?

In terms of both price and availability, the Birkin bag is as elusive as it is exclusive. For more than two decades, the bag has been the most sought item in the handbag industry. For such a modest bag, that's a lot of staying power (in looks alone, the design itself takes some 18 hours and is done by a single craftsman).

Of course, it's likely that the bag's rarity is what keeps it at the top of every want list. It is difficult, for example, to stroll into a Hermès store and buy a bag –– even if you could afford to pay the minimum price of $10,000. No, you have to be on an elite list to receive a Birkin.

Explanation:

There are alot more things like the Birkin Bag that use the same marketing skills and it works for alot of companies.

the old price per ounce is c/4.

the new price per ounce is c/3.6.

the ratio of the old price to the new one is

(c/4)/(c/3.6) = (c/c)×(3.6/4) = 0.9 . . = 9/10 . . "nine tenths" in either form