-. JC=BFF© cough medicine is marketing its' new medicine called "Devil Red". They want to know why religious customers seem to avoid their product.

Religious customers seem to avoid their products because;

When selling a product to potential customers, the brand name of that product could affect sales negatively or positively.

Religious people do not view the devil in a positive manner because they believe that he is responsible for the suffering in the world.

The already existing bias they have in their minds about that name will make them reject any product bearing the name. They might even reason that this medicine will worsen their sickness. For this reason, the medicine called "Devil Red" will have a poor reception by religious people.

Summarily, religious people avid the medicine called Devil Red because they have a negative view of the devil.

Learn more about brand names here:

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