What is the purpose of the article physicists test telepathy in a cheat proof setting?

I'm guessing that the purpose of the article is to inform the
general public of the work that these Physicists did when they
attempted to detect the existence or non-existence of telepathy
in a controlled, scientifically acceptable setting.

The REASON the article was ever presented in a non-professional
publication was most likely in deference to the general public's interest
in telepathy, UFOs, aliens, flat Earth, Astrology, and all other forms of
weird garbage.  In other words, its publication was motivated more by
the desire to sell magazines than by any inclination to impart any real,
useful information to the general public.