Scenario:The owner of Bond's Gym wants your advice. He asks you if you think positive incentives would work better than negative incentives. He is considering these options: - Raising or lowering prices - Applying discounts or fees - Offering exclusive memberships Bond's Gym should use to help solve the problem. If the owner of Bond's Gym raises his prices, the demand for membership will most likely . If the owner of Bond's Gym decides to raise his prices, he could make money per monthly membership.