Yield management is the process of understanding, anticipating and influencing consumer behavior in order to maximize yield or profits from a fixed, perishable resource (such as airline seats or hotel room reservations or advertising inventory)
The Super Bowl is right around the corner and Gowgem Hotels is aquiver with
anticipation. They'd like to price their rooms at their three city locations, next to the stadium, near the airport, and in the suburbs, as high as possible but still achieve 100% occupancy. The approach they should take to this opportunity is a yield management.
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Yield management is the process of understanding, anticipating and influencing consumer behavior in...
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