The process of progressively changing a response by rewarding a similar behavior, then adjusting it to achieve the desired behavior, is called response chaining operant extinction shaping feedback

The correct answer is : operant response.

Explanation:

There are three type of learning classical, cognitive and operant learning. Operant response or learning is a way of response that is based on the reinforcement or rewards or punishment to influence desirable response or behavior,

This progressively altering a response by rewarding or punishing on base of desirable or undesirable character is known as operant learning or response. For example, child gets cookies every time he say please and scolded if he scream or show undesirable behavior.

Thus, the correct answer is : operant response.