Dixie Showtime Movie Theaters, Inc., owns and operates a chain of cinemas in several markets in the southern U. S. The owners would like to estimate weekly gross revenue as a function of advertising expenditures. Data for a sample of eight markets for a recent week follow. Market Weekly Gross Revenue ($100s) Television Advertising ($100s) Newspaper Advertising ($100s)
Mobile 101.3 5 1.5
Shreveport 51.9 3 3
Jackson 74.8 4 1.5
Birmingham 126.2 4.3 4.3
Little Rock 137.8 3.6 4

Required:
Use the data to develop an estimated regression equation with the amount of television advertising as the independent variable.