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Mathematics, 07.06.2021 20:10 milo3685
Many service companies collect data via a follow-up survey of their customers. For example, to ascertain customer sentiment, Delta Air Lines sends an e-mail to customers immediately following a flight. Among other questions, Delta asks:
How likely are you to recommend Delta Air Lines to others?
The possible responses are:
1. Definitely will
2. Probably Will
3. May or May Not
4. Probably Will Not
5. Definitely Will Not
Required:
a. Are the data collected by Delta in this example quantitative or categorical?
b. What measurement scale is used?
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Answers: 3
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Many service companies collect data via a follow-up survey of their customers. For example, to ascer...
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