A cooler of Gatorade is filled at the beginning of a football game. During the first quarter, the players drank 1 / 4 of the Gatorade. During the second quarter, they drank 1 / 2 of the remaining Gatorade. During the third quarter, the players drank 1/ 3 of the liquid that remained after halftime. If 10 cups are left at the beginning of the fourth quarter, how much Gatorade did the cooler originally hold?