The line passes through point (3 - 4) and (-2 2)

if you are saying purchasing 3 social media ads and one newspaper ad counts as one purchase then there are:

6 purchases

if you are asking how many of each then:

18 social media ads

6 newspaper ads

step-by-step explanation:

let

we know that

the y-intercept is the y-coordinate of the point when the value of x is equal to zero

so

the y-coordinate of the point a is the y-intercept

the answer part a) is

the value of y-intercept is

part b) find the slope m

we know that

the value of the slope is equal to

substitute the values

therefore

the answer part b) is

the value of the slope is equal to

the general answer is

the slope is

the value of y-intercept is