A television streaming company wishes to determine how much it can safely increase rates without losing customers. The marketing team comes up with two packages offering differing streaming channels with different
prices. The team is considering how to assign 500 customers to the two packages. The team will monitor the use of
the amount of streaming and follow up with a survey on a fair price for the individual's package. Which of the
following would be the best way to do this as a matched-pairs design?
O Assign the customers completely at random to the two packages using a coin flip: heads indicates package 1, and
tails indicates package 2
O Arrange the customer names alphabetically, then number them 1 to 500. The odd-numbered customers will
receive package 1, and the even-numbered customers will receive package 2
O Obtain pairs of customers whose streaming rates are roughly equal at the start of the experiment and randomly
assign one to package 1 and the other to package 2
O Obtain pairs of customers whose streaming rates are roughly equal. Put the customer who streams more from
each pair into package 2, and give the other customer in the pair package 1
O Divide the 500 customers into two groups, with the 250 customers who stream the most in one group. Randomly
choose which package to assign the customers who stream the most, and assign the customers who stream the
least to the other package.