The objective of commercials on TV is to have as many viewers as possible remember the product in a favorable way and eventually buy it. With this in mind, a TV executive wondered if the length of a commercial is related to people’s memory of it. If you were to cast the executive’s thinking into a regression set-up,
Select one:.
a. Memory will be the independent variable and length of commercial will be the dependent variable
b. Length of commercial will be the independent variable and memory will be the dependent variable