Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as

It is referred to as Market segmentation

Step-by-step explanation:

Market segmentation is the act of dividing a target market into smaller, more defined categories. This will help the prospective buyers to be grouped in accordance to their needs. It segments customer or buyers into groups that share similar characteristics such as demographics, interests, needs, or location

It also determines how an organization divides its customers or cohort into smaller groups based on characteristics such as, age, income, personality traits or behavior. These segments can later be used to optimize products and advertising to different customers.

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step-by-step explanation: